Pattern #45: Benefit Bar

Pattern #45  Tested 9 timesFirst tested by Nathon Raine Recently tested by Andrey Andreev on Jul 22, 2025

Based on 9 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Benefit Bar (Variant A) Benefit Bar (Variant B)

Expected Median Effects Of B

X.X%

Progression

(5 tests)

X.X%

Leads

(1 tests)

-

Signups

-

Engagement

X.X%

Sales

(8 tests)

-

Revenue

-

Retention

-

Referrals

X.X%

ANY PRIMARY

(9 tests)

All 8 tests meta-analyzed: +X.X% combined effect (p-val X.XXXX)

41.9% of 90% cumulative power target at 2% MDE from 8 tests Help replicate this with an A/B test

90%
↓
9.3% 4% 3.5% 5.1% 5.4% 4.3% 9.9% 10.7%
Home & Landing 2 tests: X%
Checkout 1 test: X%
Listing 1 test: X%
Global 2 tests: X%
Shopping Cart 1 test: X%
Product 1 test: X%

Tested on

Tests

Pattern #45: Benefit Bar
Was Tested On Online.metro-cc.ru by Andrey Andreev

Added

Isolated

Test # 601 on Online.metro-cc.... by Andrey AndreevAndrey Andreev Jul 22, 2025 Test link

Find Out How It Did With 481,189 Visitors

  • Measured by adds to cart

  • Measured by completed sales

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Product
Statistical Power by Minimum Detectable Effect
4%0.5%
5.5%1%
10.7%2%
42.8%5%
80%7.9%
94%10%
99.9%15%
99.9%20%

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 590 on Online.metro-cc.... by Andrey AndreevAndrey Andreev May 15, 2025 Test link

Find Out How It Did With 275,410 Visitors

  • Measured by adds to cart

  • Measured by completed sales

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Home & Landing
Statistical Power by Minimum Detectable Effect
4%0.5%
5.2%1%
9.9%2%
38.8%5%
80%8.4%
91.1%10%
99.8%15%
99.9%20%

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

Get Access To See The Test Results

Added

Isolated

Test # 424 by Sandis ViksnaSandis Viksna Jul 28, 2022 Test link

Find Out How It Did With 8,655 Visitors

  • Measured by completed transactions

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Shopping Cart
Statistical Power by Minimum Detectable Effect
3%0.5%
3.3%1%
4.3%2%
8.6%5%
21.7%10%
41.6%15%
63.5%20%
80%24.6%

In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.

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Added

Isolated

Test # 325 on Snocks.com by Samuel HessSamuel Hess Nov 24, 2020 Test link

Find Out How It Did With 11,349 Visitors

  • Measured by adds to cart

  • Measured by total sales

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Global
Statistical Power by Minimum Detectable Effect
3%0.5%
3.7%1%
5.4%2%
14%5%
41.3%10%
73.3%15%
80%16.3%
92.6%20%

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".

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Added

Isolated

Test # 260 on Valkexclusief.nl by Online DialogueOnline Dialogue Sep 16, 2019 Test link

Find Out How It Did

  • Measured by successful bookings

Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Home & Landing

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

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Added

Isolated

Test # 180 on Radhabeauty.com by Viljo VabritViljo Vabrit Jun 03, 2018 Test link

Find Out How It Did With 17,926 Visitors

  • Measured by completed sales

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Global
Statistical Power by Minimum Detectable Effect
3%0.5%
3.6%1%
5.1%2%
12.2%5%
34.8%10%
64.4%15%
80%18.2%
86.7%20%

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Isolated

Test # 168 on Akademiafotograf... by Grzegorz JancewiczGrzegorz Jancewicz Apr 23, 2018 Test link

Find Out How It Did With 4,302 Visitors

  • Measured by any course page visits

  • Measured by course enrollments

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Listing
Statistical Power by Minimum Detectable Effect
3%0.5%
3%1%
3.5%2%
5.5%5%
10.6%10%
18.3%15%
28.6%20%
80%42.1%

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Added

Isolated

Test # 151 on Mamaearth.ca by Michael BernsteinMichael Bernstein Feb 08, 2018 Test link

Find Out How It Did With 1,614 Visitors

  • Measured by next page visits

  • Measured by thank you page visits

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Checkout
Statistical Power by Minimum Detectable Effect
3%0.5%
3.2%1%
4%2%
7.4%5%
17.3%10%
32.8%15%
51.6%20%
80%28.4%

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Added

Isolated

Test # 150 on Normanrecords.co... by Nathon RaineNathon Raine Feb 07, 2018 Test link

Find Out How It Did With 120,700 Visitors

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Benefit Bar - Variant A A
Benefit Bar - Variant B B
Home & Landing
Statistical Power by Minimum Detectable Effect
4%0.5%
5%1%
9.3%2%
35.2%5%
80%9%
87.7%10%
99.6%15%
99.9%20%

Get Access To See The Test Results

Leaks

Leak #67 from Amazon.ca   |   Mar 29, 2021 Product

Amazon A/B Tests And Rolls Out Product Reassurances

A - Feb 9, 2021
B - Feb 9, 2021 IMPLEMENTED

Amazon (Canadian) recently ran this A/B test where they added these three little reassurances on some of their products. This experiment is similar to the maturing Benefit Bar pattern that addresses common objections to a purchase. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.