Pattern #48: Anchored Discount
Pattern Author: Carl Muszynski - Head of UX @ Conversionista!
Replace: Position The Discounted Price To The Right Of A Full Price Anchoring
The idea is the make use of anchoring and make the discounted price appear smaller in comparison to the full price (assuming there is a discount already in place). Secondly, the size of the discounted price is further decreased in relationship to the full price, to further this effect.
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.