Pattern #60: Repeated Bottom Call To Action

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Repeated Bottom Call To Action
  1. Bottom Call To Action Repetition

    The idea of this pattern is to repeat your call to action at the very bottom of your page. This way if a person is reading a longer screen, and they get to the bottom, they are reminded once to more take an action.

Median Effects

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Engagement

Ex: Any Action / Visit

(3 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Find Out How It Performed With 26,467 Visitors

Screen: Product
Devices: Desktop, Mobile
  • Measured by lead form visits   |   p-val (?)

  • Measured by form submits on next page   |   p-val (?)

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

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Find Out How It Performed

Screen: Product
  • Measured by clicks on any 3 calls to action   |   p-val (?)

  •  

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Find Out How It Performed With 27,048 Visitors

Screen: Listing
  • Measured by lead form visits   |   p-val (?)

  • Measured by form submits on next page   |   p-val (?)

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.