Pattern #60: Repeated Bottom Call To Action
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
Bottom Call To Action Repetition
The idea of this pattern is to repeat your call to action at the very bottom of your page. This way if a person is reading a longer screen, and they get to the bottom, they are reminded once to more take an action.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.