Pattern #60: Repeated Bottom Call To Action

Pattern #60  Tested 7 timesFirst tested by Vito Mediavilla Recently tested by Jakub Linowski on Jun 16, 2021

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Repeated Bottom Call To Action (Variant A) Repeated Bottom Call To Action (Variant B)

Expected Median Effects Of B

?

Progression

(7 tests)

?

Leads

(2 tests)

?

Signups

(2 tests)

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tests

Pattern #60: Repeated Bottom Call To Action
Was Tested On Thomasnet.com by Kyle Phillips

Added

Isolated

Test #318 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Kyle Phillips    Sep 29, 2020 Test link

Find Out How It Did With 108,360 Visitors

  • Measured by visits to signup page

  • Measured by newsletter signups

In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.

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The Same Pattern Was Also Tested Here

Added

Confounded

Test #360 Tested on An Anonymous Site    Jun 16, 2021 Test link

Find Out How It Did With 32,070 Visitors

  • Measured by adds to cart

  • Measured by completed sales

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page. 

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Added

Isolated

Test #328 on Umbraco.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lars Skjold Iversen    Dec 21, 2020 Test link

Find Out How It Did With 57,371 Visitors

  • Measured by started signups

  • Measured by completed signups

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

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Added

Isolated

Test #299 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    May 22, 2020 Test link

Find Out How It Did With 106,791 Visitors

  • Measured by subscribe flow entrances

  • Measured by successful new membership transactions

In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).

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Added

Isolated

Test #212 on Mt.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Vito Mediavilla    Dec 04, 2018 Test link

Find Out How It Did With 26,467 Visitors

  • Measured by lead form visits

  • Measured by form submits on next page

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

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Added

Isolated

Test #156 on Mt.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Vito Mediavilla    Feb 25, 2018 Test link

Find Out How It Did With 27,048 Visitors

  • Measured by lead form visits

  • Measured by form submits on next page

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

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Isolated

Test #46 on Hylokusa.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Feb 01, 2017 Test link

Find Out How It Did With 1,416 Visitors

  • Measured by clicks on any 3 calls to action

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.