Pattern #62: Urgent Next Day Delivery
Pattern Author: Viljo Vabrit - Managing Director @ ConversionXL Agency
Next Day Delivery Message Urgency
The idea is to show an element of urgency to motivate people to receive the product sooner. For example: having a countdown timer (or cut off time of day) by when an order has to be placed so that the item is received by the next day.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.