Pattern #64: Tunnel

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Tunnel
  1. Removing Headers Or Footers Choice

    This pattern suggests to remove most header and footer links that might be acting as a distraction. This way only the steps and actions for a particular funnel or form fields remain visible.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #64: Tunnel
Was Tested On Bomgar.com by Lee Elkins

  • Test 165
  • Tested on Bomgar.com by   Lee Elkins
  • Apr 04, 2018

Find Out How It Performed With 7,191 Visitors

Screen: Signup
Devices: Desktop
  • Measured by visits to next step   |   p-val (?)

  • Measured by step 3 visits   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

  • Test 210
  • Tested on Bomgar.com by   Lee Elkins
  • Nov 13, 2018

Find Out How It Performed With 13,871 Visitors

Screen: Home & Landing
Traffic: Paid
Devices: Desktop, Mobile
  •  

  • Measured by form completion   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.