Pattern #66: Complementary Upsell

Pattern Author: Devesh Khanal - Founder & CEO of Growthrock.co

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Complementary Upsell
  1. Product Recommendations Recommending

    The pattern suggests to show relevant products that are purchased together.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

(2 tests)

?

Revenue

Ex: AOV, LTV

(1 tests)

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #66: Complementary Upsell
Was Tested by Jakub Linowski

Test 57 Tested on An Anonymous Site Jul 07, 2016

Find Out How It Performed With 6,079 Visitors

Checkout
  •  

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 177 Tested on An Anonymous Site May 17, 2018

Find Out How It Performed

Shopping Cart
  •  

  • Measured by average order value   |   p-val (?)

Get Access To See The Test Results

Test 178 Tested on An Anonymous Site May 17, 2018

Find Out How It Performed With 63,410 Visitors

Product
  •  

  • Measured by visits to post payment page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.