All Latest 617 A/B Tests

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Device

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Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #639 on Obs.no by Joachim Furuseth Mar 23, 2026 Mobile Checkout X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obs.no

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)

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Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales