All Latest 617 A/B Tests
MOST RECENT TESTS
Test #604 on
by 
Melina Hess
Jul 31, 2025
Mobile
Product
X.X%
Sales
Melina Tested Pattern #46: Pay Later
In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #484 on
Snocks.com
by Melina Hess
Jul 21, 2023
Desktop
Mobile
Product
X.X%
Sales
Melina Tested Pattern #80: Persistent Filters On Snocks.com
In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.
Test #362 on
Vivareal.com.br
by 
Vinicius Barros Peixoto
Jun 23, 2021
Desktop
Mobile
Product
X.X%
Leads
Vinicius Tested Pattern #7: Social Counts On Vivareal.com.br
In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)
Test #314 on
Zapimoveis.com.br
by Vinicius Barros Peixoto
Aug 21, 2020
Desktop
Mobile
Product
X.X%
Leads
Vinicius Tested Pattern #43: Long Titles On Zapimoveis.com.br
In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.
Test #125 on
Vivareal.com.br
by 
Rodrigo Maués
Nov 13, 2017
Desktop
Product
X.X%
Leads
Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br
