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Test #649 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev May 23, 2026 Desktop Mobile Global X.X% Progression

Andrey Tested Pattern #141: Square or Rounded Buttons On Online.metro-cc.ru

 - Variant A
 - Variant B

In this experiment, square buttons were changed to rounded ones throughout the full site. Impact on adds-to-cart was measured.

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Test #539 on Snocks.com by Melina HessMelina Hess Jun 24, 2024 Desktop Global X.X% Sales

Melina Tested Pattern #135: Product Categories On Snocks.com

 - Variant A
 - Variant B

In this experiment, two different navigation defaults were tested against each other. In one version we can see 1) more popular products with 2) more categorical granularity being shown in the expanded state. In the other version we see "new products" being shown as the default (with a lot fewer product subcategories) to choose from.