All Latest 631 A/B Tests

In this experiment, when users added something to cart, they would be automatically sent to checkout (one step forward), instead of staying on the product page. Impact on checkout visits and sales was measured. The test was triggered to PDP page visits.

In this experiment (sibling of 656), a sticky add-to-cart button was added to the floating page navigation after users scrolled past the midpoint of a long product page, at the same moment the navigation also became a floating element. After users clicked the button, it changed into a confirmation link labeled “Item added to cart,” with a link to checkout.

In this experiment, a sticky add-to-cart button was added to the floating page navigation after users scrolled past the midpoint of a long product page, at the same moment the navigation also became a floating element. After users clicked the button, it changed into a confirmation link labeled “Item added to cart,” with a link to checkout.

A floating Add to Basket button was added to a product page. Impact on sales was measured.

In this experiment, a pricing table (an upsell of product protection plan coverages) was tested against a more explicit yes/no toggle for including the plan. Impact was measured on adds to cart, orders, and upsell rate, using an 80/20 traffic split.

In this experiment, a Klarna buy now pay later badge was added to the PDP. It was added above the paypal buy now pay later badge in the benefit section below the ATC button. Impact on adds to cart and sales was measured.

In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.

In this experiment, product pages (variant) asked users if they were interested to see holiday gifts with two buttons. Upon clicking "yes", the UI expanded to make another choice in order to see gifts for: Her, Him or Kids. Clicking any of these three would send users to dedicated listing pages with more product recommendations. Impact on sales was measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

More product photos were exposed in the main column of the variation. Treatment used a collapsed gallery. Impact on ATC and sales was measured.

In this experiment published by Jay Kim, a sticky add to cart button was added on mobile product detail pages. It appeared after the scroll depth past the original add to cart button. Impact to adds to cart and completed sales was measured.

In this experiment, reaffirming copy was added for particular size options in the variation. Here is the translation from German:

"These boxer shorts will be kept. Did you know that our boxer shorts in S are rarely returned? They fit perfectly - see for yourself!"

Impact on sales was measured.

In this experiment, free shipping was a/b tested against free shipping with a 30€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping. 

In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.

In this product landing page experiment, the plan sort order was rearranged. In the control it was sorted from least expensive to most expensive. In the variation, the plans were shown as most expensive first. Impact on sales and revenue was measured.

In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.

In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping. 

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.