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Test #304 on Backstage.com by Stanley Zuo Jun 29, 2020 Mobile Product X.X% Signups

Stanley Tested Pattern #97: Bigger Form Fields On Backstage.com

In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).

Total Sample: 109,372 • Statistical Power at 5% MDE: 95.4%

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Test #301 on Zapimoveis.com.br by Vinicius Barros Peixoto May 31, 2020 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #21: What It's Worth On Zapimoveis.com.br

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

Total Sample: 136,682 • Statistical Power at 5% MDE: 97.6%

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product X.X% Sales