All Latest 620 A/B Tests

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Test #625 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Dec 23, 2025 Desktop Mobile Listing X.X% Sales

Andrey Tested Pattern #90: Out Of Stock Or In Stock Products On Online.metro-cc.ru

- Variant A
- Variant B

In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items. This reduced the number of results shown by default. The impact on add-to-cart actions, checkout flows, and completed sales was measured.

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Test #550 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Aug 14, 2024 Mobile Listing X.X% Sales

Andrey Tested Pattern #137: Visible Filters On Online.metro-cc.ru

- Variant A
- Variant B

Instead of only displaying sort and filters at the top of a listing page, the variation always had them visible with a sticky/floating interaction. Impact on sales was measured.

Test #541 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Jul 10, 2024 Desktop Listing X.X% Sales

Andrey Tested Pattern #137: Visible Filters On Online.metro-cc.ru

- Variant A
- Variant B

In this experiment, some side column filters were made more visible by being automatically expanded. These included: brand, price and country of manufacturing.

Test #460 on Backstage.com by Stanley ZuoStanley Zuo Mar 21, 2023 Mobile Listing X.X% Sales

Stanley Tested Pattern #41: Sticky Call To Action On Backstage.com

- Variant A
- Variant B

In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups  and checkouts was measured.