All Latest 620 A/B Tests

In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.

In this experiment, the effect of having additional static category themed images was tested on category listing pages. Impact on sales was measured.

In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.

In this experiment, a one large product photo (control) was tested against a two-column layout with two smaller images (variation). Impact on sales was measured.

Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.

In this listing page experiment, color sets of the same product were tested against individual products with unique colors (with additional product tiles). Essentially, the A version here contained fewer product items (with color sets), while the B version contained more results and tiles (with grouped products). Impact on total sales was measured.

(The original control and variation was inverted, but was flipped to match the fewer or more results pattern).

Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.