Reach Higher Conversions Faster
With Patterns That Win Repeatedly in A/B Tests.
And Invert The Ones That Lose.


Hi, I’m Jakub and our goal here is to identify repeatable patterns with the highest probabilities of working for you. To do this we run experiments with trusted companies open to testing similar ideas and then sharing their results. So far we have identified 141 patterns based on 644 tests. Some patterns are better than others. We publish everything.

Jakub Linowski Jakub Linowski, GoodUI Founder

43 losing
147 insignificant negative tests
285 insignificant positive tests
169 winning tests
  • 43 losing
  • 147 insig. neg.
  • 285 insig. pos.
  • 169 winning

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Patterns Are Actively Corrected With New Tests As We Constantly Test With Trustworthy Companies:

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Access To All 141 Patterns Based On 644 Tests

Total sample size of all tests is based on 149,189,834 visitors - that's a lot of testing time to do on your own.

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Custom meta-analyses on any tests


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Catch costly mistakes before you launch a test or trust its result.

  • Written review of 1 of your tests
  • 1-hour call with you and your team
  • Covers design, power & duration, metrics, triggering, UI changes
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Search all 644+ real A/B tests and patterns, ranked by impact


Custom meta-analyses on any tests


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Billed yearly at $720$864


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Search all 644+ real A/B tests and patterns, ranked by impact


Custom meta-analyses on any tests


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Jakub Linowski
Need A Custom Integration To Fuel Your Experimentation Program?

Talk to Jakub about custom integrations built on 644+ A/B test results, or about licensing the GoodUI data to train your models.

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Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

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