All 32 Patterns

Sorted by: Pattern # Members can sort patterns better by: Highest Repeatability  |  Highest Effect  |  Lowest Effort


Based on 3 tests

Pattern #1: No Coupon Fields

2.25 Repeatability
6% Shallow Effect
24% Deep Effect: Sales, Revenue
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout

  1. 1. Remove Coupon Fields
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Avoid What Lost & Repeat What Won

Based on 5 tests · only visible to members

Pattern #3: Fewer Form Fields

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing

  1. 1. Remove Form Fields
Editor's Pick

Based on 7 tests · only visible to members

Pattern #4: Testimonials

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout

  1. 1. Add Testimonial Copy

Pattern #7: Social Counts

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add Usage Numbers

Based on 2 tests · only visible to members

Pattern #8: Natural Language Forms

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing

  1. 1. Add Sentence Embedded Fields

Based on 3 tests · only visible to members

Pattern #9: Multiple Steps

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Days
  • Screens: Donation, Shopping Cart, Search Results

  1. 1. Add More Steps

Based on 2 tests · only visible to members

Pattern #10: Postponed Modal Forms

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product, Home & Landing

  1. 1. Replace A Single Screen Form With A Modal Form

Based on 6 tests · only visible to members

Pattern #11: Gradual Reassurance

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing, Product

  1. 1. Add Shortcut Action
  2. 2. Add Low Commitment Choice
  3. 3. Add Reassure & Call To Action

Pattern #14: Exposed Menu Options

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Hours

  1. 1. Add Expose Options

Pattern #15: Bulleted Reassurances

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add Bulleted Reassurances

Based on 2 tests · only visible to members

Pattern #17: Expensive First

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Pricing

  1. 1. Replace Ordering Of Plans By Most Expensive First

Based on 5 tests · only visible to members

Pattern #20: Canned Response

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Quote, Product, Signup

  1. 1. Add Textarea Field
  2. 2. Add First Person Copy With Past Choice
  3. 3. Add Response Reassurance

Based on 3 tests · only visible to members

Pattern #21: What It's Worth

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Shopping Cart, Pricing

  1. 1. Add Higher Price Point Reference

Based on 1 test · only visible to members

Pattern #25: Nagging Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Search Results

  1. 1. Search Results
  2. 2. The Nag
  3. 3. Floating Interaction

Based on 1 test · only visible to members

Pattern #26: Cart Reminder

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing

  1. 1. Add Product Nudge
  2. 2. Add Expandable Products

Pattern #27: More For Less Headline

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add High Numerical Value
  2. 2. Add Lower Price Point

Based on 1 test · only visible to members

Pattern #29: Surfaced Content

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing

  1. 1. Add Quality Content
  2. 2. Add Visible Call To Action

Based on 1 test · only visible to members

Pattern #30: Authentic Photos

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product

  1. 1. Add Real Photos

Based on 1 test · only visible to members

Pattern #31: Instant Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Search Results

  1. 1. Add Instant Update

Based on 1 test · only visible to members

Pattern #32: Condensed List

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Search Results

  1. 1. Remove Explanations, Descriptions & Padding

Based on 1 test · only visible to members

Pattern #33: Example Situations

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing

  1. 1. Add Example Icons & Labels
  2. 2. Add Signup Form

Based on 1 test · only visible to members

Pattern #34: Open In A New Tab

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Product

  1. 1. Add Opening Links In New Tab

Pattern #35: Customer Reviews Timeline

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Days

  1. 1. Add Customer Review Summary
  2. 2. Add Timeline

Based on 1 test · only visible to members

Pattern #36: More Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Search Results

  1. 1. Add More Results

Based on 1 test · only visible to members

Pattern #37: List Vs. Grid View

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Search Results

  1. 1. Replace Grid View

Based on 1 test · only visible to members

Pattern #38: Faded Background Form

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product

  1. 1. Add Onfocus Background Fade
  2. 2. Add Exit Option

Pattern #39: Product Size References

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add Size Reference

Based on 1 test · only visible to members

Pattern #40: Blurred Product Background

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Signup

  1. 1. Replace Background With Blurred Image

Based on 2 tests · only visible to members

Pattern #41: Sticky Call To Action

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing, Product

  1. 1. Add Floating Call To Action

Based on 1 test · only visible to members

Pattern #42: Countdown Timer

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Quote

  1. 1. Add Countdown Timer

Based on 1 test · only visible to members

Pattern #43: Long Ad Titles

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Search Results

  1. 1. Replace Short Link Titles With Longer Ones

Pattern #45: Benefit Bar

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Hours

  1. 1. Add Above The Fold Bar
  2. 2. Add Benefits
  3. 3. Add Specific Descriptions

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Access to All 32 Patterns Based on 50 Tests

Total sample size across all tests is 8,215,679 visitors - that's a lot of testing to do on your own :)

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