Pattern #22: Empowering Headline

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Empowering Headline
  1. Add: Empowering Action Benefits

    In this headline pattern, the first element is a strong action phrase which promises to empower readers. Some examples might include: “Catch Code Errors”, “Publish Engaging Polls” and “Create your Wedding Website”.

  2. Add: Even Better Reference Benefits

    The second part of the pattern magnifies the action by highlighting how readers will be empowered to perform that action even better (that they weren't currently capable of doing on their own).

Median Effects

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Engagement

Ex: Any Action / Visit

(4 tests)

?

Conversions

Ex: Signups, Leads

(5 tests)

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #22: Empowering Headline
Was Tested On Rollbar.com by Mike Smith

  • Test 92
  • Tested on Rollbar.com by   Mike Smith
  • Jan 02, 2017

Find Out How It Performed
With 10,179 Visitors
Screen: Home & Landing

  • Measured by completed signups

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by signup page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

  • Test 194
  • Tested on Bomgar.com by   Lee Elkins
  • Aug 08, 2018

Find Out How It Performed
With 12,953 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by form completions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 173
  • Tested on Rollbar.com by   Mike Smith
  • May 08, 2018

Find Out How It Performed
With 8,433 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by successful code integrations

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by succesful signups

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

Find Out How It Performed
With 77,568 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by email course signups at bottom of article page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to any listed nutrition articles

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

Find Out How It Performed
With 7,217 Visitors
Screen: Home & Landing

  • Measured by signups and poll creation

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by signup starts

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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