Pattern #69: Autodiscounting

Pattern Author: Matthew Curry - Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Autodiscounting

Pattern Properties

  1. Show The Discount Anchoring

    This is an interesting one. The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further up the funnel,and automatically discount on the product page.

  • Test 167
  • Tested on Lovehoney.co.uk by Matthew Curry
  • Apr 10, 2018

Find Out How It Performed
Screen: Product

  • Measured by thank you page visits

  • Measured by adds to cart

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