Pattern #85: Benefit Button

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Benefit Button

Pattern Properties

  1. Benefit Label Benefits

    The label of a button or text link is framed as a positive benefit or outcome to the user.

Pattern #85: Benefit Button
Was Tested On Kenhub.com by Niels Hapke

  • Test 204
  • Tested on Kenhub.com by Niels Hapke
  • Oct 11, 2018

Find Out How It Performed
With 171,904 Visitors
Screen: Sitewide
Devices: Desktop, Mobile

  • Measured by subscriptions started

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by clicks on "help" link

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

The Same Pattern Was Also Tested Here

  • Test 203
  • Tested on Driving-tests.or... by Andrei Zakhareuski
  • Oct 10, 2018

Find Out How It Performed
With 67,451 Visitors
Screen: Sitewide
Devices: Desktop

  • Measured by actual sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to premium landing page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 6
  • Tested on Runrun.it by Franklin Valadares
  • Sep 15, 2015

Find Out How It Performed
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by visits to signup screen

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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