Pattern #104: Static Image Options
Pattern #104 Tested 1 timesTested by
Karl Gilis on May 01, 2019
Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.


Expected Median Effects Of B
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Progression
(1 tests)
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Leads
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Signups
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Engagement
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Sales
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Revenue
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Retention
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Referrals
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ANY PRIMARY
(1 tests)
Tested on
Leaks
Booking's Homepage Carousel Experiment Fails As Predicted
I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.