Pattern #104: Static Image Options

Pattern Author: Karl Gilis - The G in AGConsult

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Static Image Options
  1. Replace: Carousel With Static Images Choice

    This pattern raises the question whether animating carousells are better or worse than showing static image options (equally spaced).

Median Effects



Ex: First Action

(1 tests)



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions






Ex: Return Visits



Ex: Social Shares


Test #238 Tested on by Karl Gilis Karl May 01, 2019

Find Out How It Performed

Home & Landing Desktop
  • Measured by clicks on any options   |   p-val (?)

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Get Access To See The Test Results


Leak #30 from   |   Oct 28, 2019 Home & Landing

Booking's Homepage Carousel Experiment Fails As Predicted

I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.