Pattern #108: Frequently Asked Questions

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-3
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-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Frequently Asked Questions
  1. Questions and Answers Reassurances

    The idea behind this pattern is to answer and reasure about any common concerns that potential customers or users might have.

Median Effects

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Progression

Ex: First Action

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #344 Tested on An Anonymous Site Mar 11, 2021

Find Out How It Performed

Checkout Desktop
  • Measured by completed sales   |   p-val (?)

Three common delivery questions were answered at the bottom of a checkout page. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.