Pattern #113: More Or Fewer Plans

Pattern #113  Tested 6 timesFirst tested by Stanley Zuo Recently tested by Jakub Linowski on Aug 21, 2025

Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
More Or Fewer Plans (Variant A) More Or Fewer Plans (Variant B)

Expected Median Effects Of B

X.X%

Progression

(3 tests)

-

Leads

X.X%

Signups

(1 tests)

-

Engagement

X.X%

Sales

(4 tests)

X.X%

Revenue

(4 tests)

-

Retention

-

Referrals

X.X%

ANY PRIMARY

(6 tests)

All 2 tests meta-analyzed: +X.X% combined effect (p-val X.XXXX)

6.7% of 90% cumulative power target at 2% MDE from 2 tests Help replicate this with an A/B test

90%
↓
3.5% 3.3%
Pricing 1 test: X%
Product 1 test: X%

Tested on

Tests

Pattern #113: More Or Fewer Plans
Was Tested On Backstage.com by Stanley Zuo

Added

Isolated

Test # 319 on Backstage.com by Stanley ZuoStanley Zuo Sep 30, 2020 Test link

Find Out How It Did With 11,005 Visitors

  • Measured by any completed checkouts

  • Measured by total revenue

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
More Or Fewer Plans - Variant A A
More Or Fewer Plans - Variant B B
Pricing

In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Isolated

Test # 605 Aug 21, 2025 Test link

Find Out How It Did

  • Measured by adds to cart

  • Measured by total revenue

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
More Or Fewer Plans - Variant A A
More Or Fewer Plans - Variant B B
Product

A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.

Get Access To See The Test Results

Removed

Isolated

Test # 504 on Volders.de by Michal FiechMichal Fiech Nov 17, 2023 Test link

Find Out How It Did

  • Measured by completed orders

  • Measured by total revenue

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
More Or Fewer Plans - Variant A A
More Or Fewer Plans - Variant B B
Pricing

In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.

Get Access To See The Test Results

Replaced

Isolated

Test # 394 on Chaos.com by Velin PenevVelin Penev Jan 29, 2022 Test link

Find Out How It Did With 23,261 Visitors

  • Measured by clicks on any plan

  • Measured by total sales of any plan

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
More Or Fewer Plans - Variant A A
More Or Fewer Plans - Variant B B
Product
Statistical Power by Minimum Detectable Effect
3%0.5%
2.9%1%
3.3%2%
4.8%5%
8.4%10%
13.5%15%
20.3%20%
80%53.3%

In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.

Get Access To See The Test Results

Replaced

Confounded

Test # 357 on Baremetrics.com by Brian SierakowskiBrian Sierakowski Jun 02, 2021 Test link

Find Out How It Did With 4,947 Visitors

  • Measured by signup page visits

  • Measured by total signups

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
More Or Fewer Plans - Variant A A
More Or Fewer Plans - Variant B B
Pricing
Statistical Power by Minimum Detectable Effect
3%0.5%
3%1%
3.5%2%
5.5%5%
10.7%10%
18.4%15%
28.7%20%
80%42%

In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.

Get Access To See The Test Results

Replaced

Isolated

Test # 272 on Backstage.com by Stanley ZuoStanley Zuo Dec 03, 2019 Test link

Find Out How It Did

  • Measured by total checkouts

  • Measured by total revenue

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
More Or Fewer Plans - Variant A A
More Or Fewer Plans - Variant B B
Pricing

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Get Access To See The Test Results

Leaks

Leak #35 from Netflix.com   |   Dec 2, 2019 Pricing

Netflix A/B Tests A Single Plan Recommendation And It Becomes Rejected

A - Nov 18, 2019
B - Nov 18, 2019 REJECTED

Netflix made a bold move and challenged their traditional 3 plan pricing page with a preselected single plan recommendation. Clear and equally balanced choice vs. a single mid tier plan.  View Leak

-0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.