Pattern #121: Free Shipping
Pattern #121 Tested 6 timesFirst tested by
Jakub Linowski Recently tested by
Melina Hess on Aug 16, 2022
Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
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
Expected Median Effects Of B
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Progression
(4 tests)
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Leads
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Signups
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Engagement
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Sales
(6 tests)
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Revenue
(1 tests)
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Retention
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Referrals
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ANY PRIMARY
(6 tests)
Tested on
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.