Pattern #16: Welcome Mat - Partial

Pattern #16  Tested 3 timesFirst tested by Nicholas Evans Recently tested by Ardit Veliu on Apr 29, 2021

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Welcome Mat - Partial (Variant A) Welcome Mat - Partial (Variant B)

Expected Median Effects Of B

-

Progression

?

Leads

(1 tests)

?

Signups

(2 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tests

Added

Isolated

Test # 149 on Reverb.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Nicholas Evans    Feb 07, 2018 Test link

Find Out How It Did With 726,088 Visitors

  • Measured by successful form submits on next page

Get Access To See The Test Results

Replaced

Isolated

Test # 76 on Goodui.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Feb 01, 2017 Test link

Find Out How It Did With 11,330 Visitors

  • Measured by successful email signups

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Added

Isolated

Test # 350 on Expertinstitute.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ardit Veliu    Apr 29, 2021 Test link

Find Out How It Did With 34,967 Visitors

  • Measured by total quote leads submitted

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.