Pattern #16: Welcome Mat - Partial

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org - Inspired by Sumo.com

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Welcome Mat - Partial
  1. Add: Headline Benefits

    The pattern starts at the top of a landing page with a partial interstitial that precedes the main content. The content is seen below and is not covered up. At the top of the welcome mat is a clear headline.

  2. Add: Call To Action

    The headline is followed by either exposed form fields or a button leading to a form.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #16: Welcome Mat - Partial
Was Tested On Reverb.com by Nicholas Evans

Find Out How It Performed With 726,088 Visitors

Screen: Product
  •  

  • Measured by successful form submits on next page   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 11,330 Visitors

Screen: Home & Landing
  •  

  • Measured by successful email signups   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.