Pattern #18: Exposed Call Button

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Exposed Call Button
  1. Call Button Choice

    This pattern suggests to show a visible call button linking to the phone's dialer with a prefilled number.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #18: Exposed Call Button
Was Tested On by Rodrigo Maués

Test #80 Tested on by Rodrigo Maués Rodrigo Jan 03, 2017

Find Out How It Performed With 58,510 Visitors

Product Mobile

  • Measured by clicks on call button   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.