Pattern #18: Exposed Call Button

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-3
-2
-1
0
+1
+2
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+5
Almost Certain Winner
Exposed Call Button
  1. Call Button Choice

    This pattern suggests to show a visible call button linking to the phone's dialer with a prefilled number.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #18: Exposed Call Button
Was Tested On Vivareal.com.br by Rodrigo Maués

Find Out How It Performed With 58,510 Visitors

Screen: Product
Devices: Mobile
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  • Measured by clicks on call button   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.