Pattern #2: Icon Labels

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Icon Labels
  1. Show icon labels

    To make icons less ambigous, this pattern suggests to augment them with text labels.

Median Effects

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Engagement

Ex: Any Action / Visit

(7 tests)

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Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

(2 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #2: Icon Labels
Was Tested On Diamondcandles.com by Peep Laja

Test 191 Tested on Diamondcandles.c... by Peep Laja Peep Jul 26, 2018

Find Out How It Performed With 96,195 Visitors

Screen: Sitewide Devices: Mobile
  • Measured by clicks on menu   |   p-val (?)

  • Measured by sales   |   p-val (?)

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The Same Pattern Was Also Tested Here

Test 216 Tested on Support.microsof... by Ronny Kohavi Ronny Dec 21, 2018

Find Out How It Performed

Screen: Home & Landing Devices: Desktop
  •  

  • Measured by survey completions   |   p-val (?)

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

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Test 211 Tested on Skype App by Ronny Kohavi Ronny Nov 20, 2018

Find Out How It Performed

Screen: Navigation Devices: Mobile
  •  

  • Measured by calls being made   |   p-val (?)

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

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Test 190 Tested on Diamondcandles.c... by Peep Laja Peep Jul 26, 2018

Find Out How It Performed With 95,776 Visitors

Screen: Sitewide Devices: Mobile
  • Measured by clicks on menu   |   p-val (?)

  • Measured by sales   |   p-val (?)

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

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Test 16 Tested on Caffeineinformer... by James Foster James Jul 01, 2016

Find Out How It Performed

Screen: Home & Landing Devices: Mobile
  • Measured by clicks on button   |   p-val (?)

  •  

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Test 17 Tested on Caffeineinformer... by James Foster James Jul 01, 2016

Find Out How It Performed

Screen: Home & Landing Devices: Mobile
  • Measured by clicks on button   |   p-val (?)

  •  

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Test 18 Tested on Caffeineinformer... by James Foster James Jul 01, 2016

Find Out How It Performed

Screen: Home & Landing Devices: Mobile
  • Measured by clicks on button   |   p-val (?)

  •  

This is a retest of Test017 with a lengthier testing duration.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.