Pattern #20: Canned Response

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Canned Response
  1. Add: Textarea Field Fewer Form Fields

    Counter intuitively, in this pattern we actually show a big textarea field and position it as the first one.

  2. Add: First Person Copy With Past Choice Smart Defaults

    The textarea field is then defaulted with a custom message written in the first person. As the second sentence, a previously made choice (by the user) is surfaced. This could be some particular item or product that users showed interest in on previous screens. This is meant to increase relevancy of the message.

  3. Add: Response Reassurance

    Finally, the last sentence explicitly mentions that the user is expecting a response followed by a "thank you". This increases the feeling that the user will receive a response and removes the risk of rejection (from investing effort into filling out the form and not hearing back).

Median Effects

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Engagement

Ex: Any Action / Visit

(3 tests)

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Conversions

Ex: Signups, Leads

(6 tests)

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #20: Canned Response
Was Tested On Acousticalsurfaces.com by Nina Bayatti

Test 128 Tested on Acousticalsurfac... by Nina Bayatti Nina Dec 02, 2017

Find Out How It Performed With 2,951 Visitors

Screen: Signup
  •  

  • Measured by successful form submissions   |   p-val (?)

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The Same Pattern Was Also Tested Here

Test 231 Tested on Glass.net by Mark Freedle Mark Mar 14, 2019

Find Out How It Performed With 1,342 Visitors

Screen: Signup Devices: Desktop, Mobile
  • Measured by form submit to next step (validation)   |   p-val (?)

  • Measured by total form leads   |   p-val (?)

Get Access To See The Test Results

Test 147 Tested on Reverb.com by Nicholas Evans Nicholas Jan 25, 2018

Find Out How It Performed With 40,229 Visitors

Screen: Product
  • Measured by offers started   |   p-val (?)

  • Measured by sales from offers & direct buys   |   p-val (?)

Get Access To See The Test Results

Test 100 Tested on Vivareal.com.br by Rodrigo Maués Rodrigo Aug 01, 2017

Find Out How It Performed With 203,704 Visitors

Screen: Product Devices: Mobile
  •  

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

Test 112 Tested on Glass.net by Mark Freedle Mark Jul 14, 2017

Find Out How It Performed With 13,197 Visitors

Screen: Quote
  • Measured by visits to next screen   |   p-val (?)

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

Test 109 Tested on 3dhubs.com by Rob Draaijer Rob Jun 01, 2017

Find Out How It Performed With 4,005 Visitors

Screen: Quote
  •  

  • Measured by placed quotes   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.