Pattern #22: Empowering Headline

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Empowering Headline

  1. Add: Empowering Action Benefits

    In this headline pattern, the first element is a strong action phrase which promises to empower readers. Some examples might include: “Catch Code Errors”, “Publish Engaging Polls” and “Create your Wedding Website”.

  2. Add: Even Better Reference Benefits

    The second part of the pattern magnifies the action by highlighting how readers will be empowered to perform that action even better (that they weren't currently capable of doing on their own).

Median Effects

?

Progression

Ex: First Action

(3 tests)

?

Leads

Ex: Leads, Quotes

?

Signups

Ex: Trials

(7 tests)

?

Engagement

Ex: Future Action

(1 tests)

?

Sales

Ex: Transactions

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #22: Empowering Headline
Was Tested On Goodui.org by Jakub Linowski

Test #263 Tested on Goodui.org by Jakub Linowski Jakub Oct 04, 2019

Find Out How It Performed With 53,636 Visitors

Home & Landing Desktop, Mobile

  •  

  • Measured by successful signups   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #316 Tested on Trydesignlab.com by Daniel Shapiro Daniel Sep 24, 2020

Find Out How It Performed With 25,634 Visitors

Home & Landing Desktop, Mobile

  •  

  • Measured by signup form completions   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

Get Access To See The Test Results

Test #194 Tested on Bomgar.com by Lee Elkins Lee Aug 08, 2018

Find Out How It Performed With 12,953 Visitors

Home & Landing Desktop, Mobile

  •  

  • Measured by form completions   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #173 Tested on Rollbar.com by Mike Smith Mike May 08, 2018

Find Out How It Performed With 8,433 Visitors

Home & Landing Desktop, Mobile

  • Measured by succesful signups   |   p-val (?)

  • Measured by successful code integrations   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #161 Tested on Examine.com by Martin Wong Martin Mar 19, 2018

Find Out How It Performed With 77,568 Visitors

Home & Landing Desktop, Mobile

  • Measured by visits to any listed nutrition articles   |   p-val (?)

  • Measured by email course signups at bottom of article page   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #74 Tested on Poll-app.com by P. Olivier Martel Pierre Olivier Jan 07, 2017

Find Out How It Performed With 7,217 Visitors

Home & Landing

  • Measured by signup starts   |   p-val (?)

  • Measured by signups and poll creation   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #92 Tested on Rollbar.com by Mike Smith Mike Jan 02, 2017

Find Out How It Performed With 10,179 Visitors

Home & Landing

  • Measured by signup page visits   |   p-val (?)

  • Measured by completed signups   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.