Pattern #22: Empowering Headline
Pattern Author:
Jakub Linowski
- Founder @ GoodUI
Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Add: Empowering Action Benefits
In this headline pattern, the first element is a strong action phrase which promises to empower readers. Some examples might include: “Catch Code Errors”, “Publish Engaging Polls” and “Create your Wedding Website”.
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Add: Even Better Reference Benefits
The second part of the pattern magnifies the action by highlighting how readers will be empowered to perform that action even better (that they weren't currently capable of doing on their own).
Median Effects
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Engagement
Ex: Any Action / Visit
(4 tests)
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Conversions
Ex: Signups, Leads
(6 tests)
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.