Pattern #28: Easiest Fields First

Pattern #28  Tested 1 timesTested by Daniel Shapiro on Aug 10, 2022

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Easiest Fields First (Variant A) Easiest Fields First (Variant B)

Expected Median Effects Of B

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Progression

(1 tests)

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Leads

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Signups

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Engagement

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Sales

(1 tests)

-

Revenue

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Retention

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Referrals

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ANY PRIMARY

(1 tests)

Tested on

Tests

Replaced

Isolated

Test #427 on Designlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Aug 10, 2022 Test link

Find Out How It Did With 12,185 Visitors

  • Measured by step 2 visits

  • Measured by enrollments

In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.