Pattern #30: Authentic Photos

Pattern #30  Tested 4 timesFirst tested by Doug Baltman Recently tested by Jakub Linowski on Jan 03, 2025

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Authentic Photos (Variant A) Authentic Photos (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

?

Leads

(1 tests)

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Pattern #30: Authentic Photos
Was Tested by Jakub Linowski

Replaced

Isolated

Test # 571 Jan 03, 2025 Test link

Find Out How It Did With 71,218 Visitors

  • Measured by adds to cart

  • Measured by completed transactions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, additional customer product photos were shown at the top of the product page. A "Show More Photos" button was also added which launched a modal with additional and larger images. Impact on sales was measured.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 122 on Designlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Jan 22, 2022 Test link

Variation B Was Better

  • Measured by completed lead form   |   p-val 0.00291932

Zoom In
  • 3.8% (188 successes out of 4908 visits)
A
  • 5.1% (251 successes out of 4954 visits)
B
Product

In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.

Added

Isolated

Test # 363 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Jul 05, 2021 Test link

Find Out How It Did With 24,655 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

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Added

Isolated

Test # 63 on Vanityplanet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Doug Baltman    Jan 01, 2017 Test link

Find Out How It Did With 6,000 Visitors

  • Measured by visits to checkout

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.