Pattern #51: Shortcut Buttons
Pattern Author:
Jakub Linowski
- Founder @ GoodUI
Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

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Add: Shortcut Option Bypassing Steps Smaller Commitments
The pattern suggests to offer a shortcut option that allows users to bypass additional steps. This can apply to bypassing landing pages and going straight to a checkout screen. Or this same pattern can also bypass a series of questions and shortcut to a final signup screen.
Median Effects
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Progression
Ex: First Action
(2 tests)
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Leads
Ex: Leads, Quotes
(1 tests)
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Signups
Ex: Trials
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Engagement
Ex: Future Action
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Sales
Ex: Transactions
(1 tests)
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
Leaks
Amazon A/B Tests And Keeps Both Add-To-Cart And Buy Now Buttons
Two months ago I managed to detect that Amazon was actually a/b testing the removal of the second "Buy Now" button on a specific product page. Finally today it looks like the experiment has completed with both buttons still being displayed - like in the old days. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.