Pattern #51: Shortcut Buttons

Pattern #51  Tested 5 timesFirst tested by Martin Wong Recently tested by Jakub Linowski on Aug 18, 2021

Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Shortcut Buttons (Variant A) Shortcut Buttons (Variant B)

Expected Median Effects Of B

?

Progression

(5 tests)

?

Leads

(1 tests)

-

Signups

-

Engagement

?

Sales

(4 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(5 tests)

Tested on

Tests

Pattern #51: Shortcut Buttons
Was Tested by Jakub Linowski

Added

Isolated

Test #371 Tested on An Anonymous Site    Aug 18, 2021 Test link

Find Out How It Performed With 3,041 Visitors

  • Measured by cart visits (after clicking Buy Now)

  • Measured by completed transactions

In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test #336 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo Stanley    Jan 28, 2021 Test link

Find Out How It Performed With 159,634 Visitors

  • Measured by visits to detail pages

  • Measured by membership purchases

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

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Replaced

Isolated

Test #337 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo Stanley    Jan 28, 2021 Test link

Find Out How It Performed With 159,693 Visitors

  • Measured by visits to detail pages

  • Measured by membership purchases

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

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Added

Isolated

Test #282 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria Julian    Feb 07, 2020 Test link

Find Out How It Performed With 163,317 Visitors

  • Measured by visits to company profiles

  • Measured by successful contact requests

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

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Added

Isolated

Test #139 on Examine.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Martin Wong Martin    Jan 04, 2018 Test link

Find Out How It Performed With 18,620 Visitors

  • Measured by any product page visit

  • Measured by actual sales

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

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Leaks

Leak #52 from   |   May 4, 2020 Product

Amazon A/B Tests And Keeps Both Add-To-Cart And Buy Now Buttons

Two months ago I managed to detect that Amazon was actually a/b testing the removal of the second "Buy Now" button on a specific product page. Finally today it looks like the experiment has completed with both buttons still being displayed - like in the old days. View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.