Pattern #51: Shortcut Buttons

Pattern Author: Jakub Linowski - Founder & Editor @

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Shortcut Buttons
  1. Add: Shortcut Option Bypassing Steps Smaller Commitments

    The pattern suggests to offer a shortcut option that allows users to bypass additional steps. This can apply to bypassing landing pages and going straight to a checkout screen. Or this same pattern can also bypass a series of questions and shortcut to a final signup screen.

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #51: Shortcut Buttons
Was Tested On by Marcos Ciarrocchi

Test #193 Tested on by Marcos Ciarrocchi Marcos Aug 07, 2018

Find Out How It Performed With 1,335,347 Visitors

Signup Desktop, Mobile

  • Measured by post signups page visits   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #139 Tested on by Martin Wong Martin Jan 04, 2018

Find Out How It Performed With 18,620 Visitors

  • Measured by checkout page visits   |   p-val (?)

  • Measured by actual sales   |   p-val (?)

This test is a perfect example of pushing customers who might not be ready into a sale. The shallow metric of people clicking the "purchase" button and moving forward into a checkout screen has a highly significant 86% increase. However these people don't follow through with the actual sale, which is clear from a -16% decrease in sales. A great example of how pushing sales too hard can backfire.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.