Pattern #52: How It Works

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-1
0
+1
+2
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+5
Almost Certain Winner
How It Works
  1. Add: Sequence Of Explained Steps Explaining

    This pattern aims to explain what a user ought to do in order to accomplish a goal. The assumption is that knowing each step is important and has value.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Find Out How It Performed With 33,802 Visitors

Screen: Home & Landing
Devices: Desktop, Mobile
  • Measured by completed signups   |   p-val (?)

  • Measured by course enrolments (paid)   |   p-val (?)

Get Access To See The Test Results Now

  • Test 23
  • Tested on Checkineasy.com by Justin Baer
  • Oct 01, 2015

Find Out How It Performed With 4,743 Visitors

Screen: Home & Landing
  •  

  • Measured by visits to post-signup   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.