Pattern #52: How It Works

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
How It Works
  1. Add: Sequence Of Explained Steps Explaining

    This pattern aims to explain what a user ought to do in order to accomplish a goal. The assumption is that knowing each step is important and has value.

Median Effects



Ex: First Action



Ex: Leads, Quotes

(1 tests)



Ex: Trials

(1 tests)



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #200 Tested on by Will Anderson Will Sep 14, 2018

Find Out How It Performed With 33,802 Visitors

Home & Landing Desktop, Mobile
  • Measured by completed signups   |   p-val (?)

  • Measured by course enrolments (paid)   |   p-val (?)

In this experiment, a "How It Works" content section was removed.

Get Access To See The Test Results

Test #23 Tested on by Justin Baer Oct 01, 2015

Find Out How It Performed With 4,743 Visitors

Home & Landing
  • Measured by visits to post-signup   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.