All Latest 623 A/B Tests
MOST RECENT TESTS
Test #608 on
by 
Frazer Mawson
Aug 28, 2025
Mobile
Signup
X.X%
Signups
Frazer Tested Pattern #99: Progress Bar
In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #341 on
by 
Alex James
Feb 25, 2021
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #35: Floating Labels
This experiment shows a comparison between floating-field labels vs top-aligned labels. Form labels first appeared inline and as users would begin typing, they floated to the top of the field. In the other version, fixed field labels were shown above the form fields at all times. Impact on signups was measured.
Test #258 on
Thomasnet.com
by 
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
In this variation an optional field label was added.
Test #259 on
Thomasnet.com
by Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
Test #257 on
Thomasnet.com
by Julian Gaviria
Sep 09, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #109: Required Field Labels On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Test #256 on
by Alex James
Aug 23, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #109: Required Field Labels
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #255 on
Thomasnet.com
by Julian Gaviria
Aug 22, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #109: Required Field Labels On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Test #39 on
Over-blog.com
by 
Tael Pinault
Jul 02, 2019
Desktop
Signup
X.X%
Signups
Tael Tested Pattern #83: Progressive Fields On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Test #236 on
by Alex James
Apr 04, 2019
Desktop
Signup
X.X%
Signups
Alex Tested Pattern #9: Multiple Steps
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #110 on
Trydesignlab.com
by 
Daniel Shapiro
Jul 01, 2017
Desktop
Home & Landing
X.X%
Signups
Daniel Tested Pattern #14: Exposed Menu Options On Trydesignlab.com
Test #69 on
Digitalmarketer.com
by 
Justin Rondeau
Aug 01, 2016
Desktop
Mobile
Home & Landing
X.X%
Signups
Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com
Test #60 on
Embracepetinsurance....
by 
Matt Aster
Sep 30, 2015
Desktop
Home & Landing
X.X%
Signups
Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....
