All Latest 620 A/B Tests

In this experiment, an inline panel was shown as a product tile. The panel informed customers about a variety of payment options (with detailed information being further presented after a button click). Impact on sales was measured.

In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.

This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.

In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

In this variation, a number of social proof references were added to a signup modal.