All Latest 620 A/B Tests
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Test #631 on
by 
Frazer Mawson
Jan 29, 2026
Mobile
Shopping Cart
X.X%
Progression
Frazer Tested Pattern #41: Sticky Call To Action
In this experiment, the shopping cart screen displayed a floating “Checkout” button with common credit card icons that directed users to the checkout page when clicked. In the control, the button was positioned inline, further down the page. Impact on progression to checkout and total sales were measured.
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Test #573 on
Online.metro-cc.ru
by 
Andrey Andreev
Jan 28, 2025
Mobile
Shopping Cart
X.X%
Progression
Andrey Tested Pattern #41: Sticky Call To Action On Online.metro-cc.ru
In this experiment, a floating "Place order" button was added to a mobile shopping cart screen. Impact on progression (to checkout) and sales was measured.
Test #453 on
by 
Jakub Linowski
Jan 31, 2023
Desktop
Mobile
Shopping Cart
X.X%
Progression
Jakub Tested Pattern #64: Tunnel
In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.
Test #422 on
Volders.de
by 
Daria Kurchinskaia
Jul 22, 2022
Desktop
Mobile
Shopping Cart
X.X%
Progression
Daria Tested Pattern #3: Fewer Form Fields On Volders.de
A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.
Test #413 on
by Jakub Linowski
May 26, 2022
Desktop
Mobile
Shopping Cart
X.X%
Progression
Jakub Tested Pattern #114: Less Or More Visible Prices
Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).