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Test #454 on Trenyrkarna.cz by Ondřej IlinčevOndřej Ilinčev Jan 31, 2023 Desktop Mobile Shopping Cart X.X% Sales

Ondřej Tested Pattern #64: Tunnel On Trenyrkarna.cz

 - Variant A
 - Variant B

In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #422 on Volders.de by Daria KurchinskaiaDaria Kurchinskaia Jul 22, 2022 Desktop Mobile Shopping Cart X.X% Sales

Daria Tested Pattern #3: Fewer Form Fields On Volders.de

 - Variant A
 - Variant B

A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.

Test #393 on Snocks.com by Melina HessMelina Hess Jan 19, 2022 Mobile Shopping Cart X.X% Sales

Melina Tested Pattern #1: Remove Coupon Fields On Snocks.com

 - Variant A
 - Variant B

This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.