All Latest 620 A/B Tests

A global flyout drawer was added that consolidated sale promotions into one centralized location, replacing the customary placement of promotions throughout the site.

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.