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Test #564 on Hellostake.com by Louis AlstonLouis Alston Nov 26, 2024 Desktop Mobile Home & Landing X.X% Signups

Louis Tested Pattern #114: Less Or More Visible Prices On Hellostake.com

- Variant A
- Variant B

In this a/b test, the headline was changed to reflect pricing information (informing that trades are starting at $3). Impact on progression and signups was measured.

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Test #166 on Olark.com by Sunir ShahSunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Signups

Sunir Tested Pattern #12: Payment First On Olark.com

- Variant A
- Variant B

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).