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Test #431 on
Volders.de
by 
Daria Kurchinskaia
Sep 23, 2022
Desktop
Mobile
Pricing
X.X%
Sales
Daria Tested Pattern #21: What It's Worth On Volders.de
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
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Test #386 on
Learnwithhomer.com
by 
Stanley Zuo
Nov 29, 2021
Desktop
Pricing
X.X%
Sales
Stanley Tested Pattern #112: Lower Price Frames On Learnwithhomer.com
In this experiment, the annual plan was standardized and framed in a monthly price context (during the iOS signup flow). This made the annual plan more comparable to the monthly plan price. Impact on overall sales and annual plan sales was measured.
Test #379 on
Learnwithhomer.com
by Stanley Zuo
Oct 15, 2021
Mobile
Pricing
X.X%
Sales
Stanley Tested Pattern #112: Lower Price Frames On Learnwithhomer.com
In this experiment, the annual plan was standardized and framed in a monthly price context. This was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.
Test #306 on
Backstage.com
by Stanley Zuo
Jul 09, 2020
Desktop
Mobile
Pricing
X.X%
Sales
Stanley Tested Pattern #69: Autodiscounting On Backstage.com
In this experiment, the only change was an added message at the top of the pricing screen, clarifying that there is an active discount on a yearly plan. The discount was already communicated with a strike-through price on the control version as well. The variation simply emphasized this aggressively.