Pattern #103: Personal Guarantee

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Personal Guarantee
  1. Personal Guarantee Reassurances

    A promise is made. It reassures readers that the founder or core team of the product or service, stands behind it. Potential customers are promised that they will succeed with the offer, or else the product team takes on some of the risk.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #237 Tested on by Jakub Linowski Jakub Apr 29, 2019

Find Out How It Performed With 21,096 Visitors

Listing Desktop, Mobile

  • Measured by adds to cart   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.