Pattern #103: Personal Guarantee
Pattern Author: Jakub Linowski - Founder @ GoodUI
Personal Guarantee Reassurances
A promise is made. It reassures readers that the founder or core team of the product or service, stands behind it. Potential customers are promised that they will succeed with the offer, or else the product team takes on some of the risk.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.