Pattern #22: Empowering Headline

Pattern #22  Tested 7 timesFirst tested by Mike Smith Recently tested by Daniel Shapiro on Sep 24, 2020

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Empowering Headline (Variant A) Empowering Headline (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

-

Leads

?

Signups

(7 tests)

?

Engagement

(1 tests)

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tests

Replaced

Isolated

Test #316 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro Daniel    Sep 24, 2020 Test link

Find Out How It Performed With 25,634 Visitors

  • Measured by signup form completions

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

Get Access To See The Test Results

Replaced

Isolated

Test #263 on Goodui.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski Jakub    Oct 04, 2019 Test link

Find Out How It Performed With 53,636 Visitors

  • Measured by successful signups

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Get Access To See The Test Results

Replaced

Isolated

Test #194 on Bomgar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lee Elkins Lee    Aug 08, 2018 Test link

Find Out How It Performed With 12,953 Visitors

  • Measured by form completions

Get Access To See The Test Results

Replaced

Isolated

Test #173 on Rollbar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Mike Smith Mike    May 08, 2018 Test link

Find Out How It Performed With 8,433 Visitors

  • Measured by succesful signups

  • Measured by successful code integrations

Get Access To See The Test Results

Replaced

Isolated

Test #161 on Examine.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Martin Wong Martin    Mar 19, 2018 Test link

Find Out How It Performed With 77,568 Visitors

  • Measured by visits to any listed nutrition articles

  • Measured by email course signups at bottom of article page

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.