Pattern #22: Empowering Headline
Pattern Author: Jakub Linowski - Founder @ GoodUI
Add: Empowering Action Benefits
In this headline pattern, the first element is a strong action phrase which promises to empower readers. Some examples might include: “Catch Code Errors”, “Publish Engaging Polls” and “Create your Wedding Website”.
Add: Even Better Reference Benefits
The second part of the pattern magnifies the action by highlighting how readers will be empowered to perform that action even better (that they weren't currently capable of doing on their own).
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.