Pattern #63: Trust Seals

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Trust Seals
  1. Security & Trust Elements Reassurances

    This pattern suggests to communicate trust and security elements on a checkout screen. Some of the possible ways include: SSL references, security badges, and/or credit card & payment method brand elements.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(1 tests)

?

Sales

Ex: Transactions, Upsells

(3 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #63: Trust Seals
Was Tested On Swimsuitsforall.com by Devesh Khanal

Test 159 Tested on Swimsuitsforall.... by Devesh Khanal Devesh Mar 11, 2018

Find Out How It Performed With 66,919 Visitors

Checkout
  •  

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 171 Tested on Sjvc.edu by Phillip Barnes Phillip Apr 27, 2018

Find Out How It Performed With 1,197 Visitors

Signup Desktop, Mobile
  •  

  • Measured by for submits   |   p-val (?)

Get Access To See The Test Results

Test 158 Tested on Kenhub.com by Niels Hapke Niels Mar 11, 2018

Find Out How It Performed With 3,516 Visitors

Checkout
  •  

  • Measured by thank you page visits   |   p-val (?)

Get Access To See The Test Results

Test 51 Tested on Menufy.com by Aleksandr Elesev Aleksandr Oct 20, 2016

Find Out How It Performed With 14,269 Visitors

Checkout Desktop, Mobile
  •  

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.