Pattern #63: Trust Seals

Pattern #63  Tested 6 timesFirst tested by Niels Hapke Recently tested by Samuel Hess on Nov 25, 2021

Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Trust Seals (Variant A) Trust Seals (Variant B)

Expected Median Effects Of B

-

Progression

?

Leads

(1 tests)

?

Signups

(1 tests)

-

Engagement

?

Sales

(4 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(6 tests)

Tested on

Tests

Pattern #63: Trust Seals
Was Tested On Menufy.com by Aleksandr Elesev

Added

Isolated

Test # 51 on Menufy.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Aleksandr Elesev    Oct 20, 2016 Test link

Find Out How It Did With 14,269 Visitors

  • Measured by visits to thank you page

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 385 on Snocks.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Samuel Hess    Nov 25, 2021 Test link

Find Out How It Did With 351,255 Visitors

  • Measured by total sales

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a simple Amazon badge was added on a product page. The translated (Google) language read: "Since we founded snocks, our customers have always been our focus - we are constantly trying to develop further. That's why we're extremely proud that Amazon attracted attention and that they named us Sales Partner of the Year in 2019."

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Added

Isolated

Test # 338 on Umbraco.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lars Skjold Iversen    Jan 29, 2021 Test link

Find Out How It Did With 8,133 Visitors

  • Measured by trial starts

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

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Added

Isolated

Test # 171 on Sjvc.edu by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Phillip Barnes    Apr 27, 2018 Test link

Find Out How It Did With 1,197 Visitors

  • Measured by for submits

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

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Added

Isolated

Test # 158 on Kenhub.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Niels Hapke    Mar 11, 2018 Test link

Find Out How It Did With 3,516 Visitors

  • Measured by thank you page visits

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

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Added

Isolated

Test # 159 on Swimsuitsforall.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Devesh Khanal    Mar 11, 2018 Test link

Find Out How It Did With 66,919 Visitors

  • Measured by visits to thank you page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.