Pattern #63: Trust Seals

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Trust Seals
  1. Security & Trust Elements Reassurances

    This pattern suggests to communicate trust and security elements on a checkout screen. Some of the possible ways include: SSL references, security badges, and/or credit card & payment method brand elements.

Median Effects

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Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(1 tests)

?

Sales

Ex: Transactions, Upsells

(3 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #63: Trust Seals
Was Tested On Menufy.com by Aleksandr Elesev

Find Out How It Performed With 14,269 Visitors

Screen: Checkout
Devices: Desktop, Mobile
  •  

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 1,197 Visitors

Screen: Signup
Devices: Desktop, Mobile
  •  

  • Measured by for submits   |   p-val (?)

Get Access To See The Test Results Now

Find Out How It Performed With 3,516 Visitors

Screen: Checkout
  •  

  • Measured by thank you page visits   |   p-val (?)

Get Access To See The Test Results Now

Find Out How It Performed With 66,919 Visitors

Screen: Checkout
  •  

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.