All Latest 622 A/B Tests

In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.

In this experiment, a progress bar was added to a signup flow of a mental health app. It appeared on numerous steps of a onboarding flow. Impact on signup completions and checkouts was measured.

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account. 

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.