All Latest 617 A/B Tests

MOST RECENT TESTS

Test #639 on Obs.no by Joachim FurusethJoachim Furuseth Mar 23, 2026 Mobile Checkout X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obs.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Join To See Winners And Estimate Your Tests

Test #604 on by Melina HessMelina Hess Jul 31, 2025 Mobile Product X.X% Sales

Melina Tested Pattern #46: Pay Later

- Variant A
- Variant B

In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.

Test #484 on Snocks.com by Melina HessMelina Hess Jul 21, 2023 Desktop Mobile Product X.X% Sales

Melina Tested Pattern #80: Persistent Filters On Snocks.com

- Variant A
- Variant B

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

Test #432 on Snocks.com by Melina HessMelina Hess Sep 29, 2022 Mobile Global X.X% Sales

Melina Tested Pattern #94: Visible Search On Snocks.com

- Variant A
- Variant B

In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured

Test #368 on Mvideo.ru by Andrey AndreevAndrey Andreev Aug 02, 2021 Desktop Home & Landing X.X% Sales

Andrey Tested Pattern #135: Product Categories On Mvideo.ru

- Variant A
- Variant B

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

Test #356 on Mvideo.ru by Andrey AndreevAndrey Andreev May 29, 2021 Desktop Mobile Home & Landing X.X% Sales

Andrey Tested Pattern #135: Product Categories On Mvideo.ru

- Variant A
- Variant B

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

Test #78 on Mvideo.ru by Andrey AndreevAndrey Andreev May 06, 2021 Desktop Mobile Listing X.X% Sales

Andrey Tested Pattern #90: Out Of Stock Or In Stock Products On Mvideo.ru

- Variant A
- Variant B

In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot). 

Test #49 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

- Variant A
- Variant B

Test #159 on Swimsuitsforall.com by Devesh KhanalDevesh Khanal Mar 11, 2018 Desktop Checkout X.X% Sales

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

- Variant A
- Variant B

Test #51 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #63: Trust Seals On Menufy.com

- Variant A
- Variant B