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Test #566 on
Banter.com
by 
Craig Kistler
Dec 11, 2024
Desktop
Product
X.X%
Revenue
Craig Tested Pattern #66: Complementary Upsell On Banter.com
In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.
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Test #545 on
Banter.com
by Craig Kistler
Jul 29, 2024
Desktop
Product
X.X%
Revenue
Craig Tested Pattern #66: Complementary Upsell On Banter.com
In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.
Test #520 on
Asics.com
by 
Andrey Prokhorov
Feb 29, 2024
Mobile
Product
X.X%
Revenue
Andrey Tested Pattern #51: Shortcut Buttons On Asics.com
This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button that lead users to the cart page. In the variation the modal showed separate "View Cart" and "Checkout" buttons. The a/b test variation also introduced a green confirmation message about the product being added to cart. Impact on transactions and revenue was measured.