All Latest 618 A/B Tests
MOST RECENT TESTS
Test #632 on
Online.metro-cc.ru
by 
Andrey Andreev
Jan 30, 2026
Desktop
Mobile
Checkout
X.X%
Sales
Andrey Tested Pattern #65: Add More For Extra Incentive On Online.metro-cc.ru
In this experiment, two changes were made to the checkout page: (1) the minimum basket size requirement was made more visible using a floating element, and (2) an additional threshold was introduced to encourage customers to add more items by offering a free gift at a higher spend level. The impact on sales was measured.
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Test #560 on
Finn.com
by 
Daria Kurchinskaia
Oct 22, 2024
Mobile
Desktop
Checkout
X.X%
Signups
Daria Tested Pattern #46: Pay Later On Finn.com
The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.
Test #531 on
Aboalarm.de
by 
Katharina Lay
May 03, 2024
Desktop
Mobile
Checkout
X.X%
Sales
Katharina Tested Pattern #128: Standard Or Superscript Price Format On Aboalarm.de
In this experiment, the font of the euro cents amount was made smaller. Additional copy was also added underneath the price reinforcing that tax was already included in the price. Impact on transactions was measured.
Test #463 on
Volders.de
by Daria Kurchinskaia
Mar 25, 2023
Desktop
Checkout
X.X%
Sales
Daria Tested Pattern #115: Pricing Comparison Table On Volders.de
This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.